VALUE IN MENU SOLUTIONS

DRIVE INCREMENTAL PROFITS WITH SOUP PAIRINGS

of consumers are likely/ somewhat likely to purchase soup with a half sandwich as a combo meal.*

of employees/visitors say that value/price is the primary driver for meals offered on-site.**

*Technomic 2025 / Soup & Salad Consumer Trend Report

**Technomic 2024 / Healthcare Foodservice Multi-Client Report

Given higher menu prices, consumers are cutting back on aspects of the meal or searching for deals when ordering. Appeal to consumers by:

Beefing up your loyalty program
Offering deals and shareable options
Leaning on LTOs to make promos more attractive
Including value and quality messaging to justify price increases
Consumers crave experience - the need for experience in a post-pandemic world is as strong as ever

HERE’S JUST A FEW IDEAS TO HELP YOU PLUS-UP SOUP PAIRINGS

Offering deals and shareable options
Leaning on LTOs to make promos more attractive
Including value and quality messaging to justify price increases
Consumers crave experience - the need for experience in a post-pandemic world is as strong as ever

HOW TO CREATE EFFECTIVE COMBOS

USE YOUR MENU’S MOST POPULAR ITEMS and recipes as a starting point for creating combos.

OFFER A 10% DISCOUNT on one item in the combo. It will help you boost overall profit due to the larger purchase.

Kettle Brand® Sea Salt & Vinegar chips and veggie subs are tasty add-ons to Campbell’s® Culinary Reserve Southwest Vegetarian Chili.

Promote Campbell’s® Culinary Reserve Chicken Noodle Soup with Kettle Brand® Sea Salt chips and/or a turkey sandwich.

Find more culinary inspiration and operational support at campbellsfoodservice.com