stay fresh & on trend
generate excitement
Of all generations, millennial and Gen Z consumers have the highest foodservice patronage across all dayparts. Entice these guests by playing into the latest trends to drive traffic and maximize loyalty.
comfort foods have grown 20% in menu mentions over the last year*.
*2024 Culinary TrendPulse Report, Campbell’s Foodservice
Campbell’s® Culinary Reserve Broccoli Cheddar Soup
Campbell’s® Culinary Reserve French Onion Soup
Soup, stew, and chili are some of the fastest-growing entrée items on menus, up 7% over the last year and up 15% in the last 4 years.1
Among those ages 18-34, 41% indicate they are interested in trying more globally-inspired soups, and 37% are also willing to pay more for unique varieties.2
31% of 18-34-year-olds consider soup a good value.2
Campbell’s® Culinary Reserve Caribbean-Style Jerk Chicken
TAP INTO TROPICAL TASTE
Smoky, spicy, and savory—oh my! Serve up enticing global flavors with Campbell’s® Culinary Reserve Caribbean-Style Jerk Chicken Soup, which comes ready to serve but shines a bit brighter when garnished with fried plantains. It’s the perfect match for current consumers, as 43% are more likely to try new/unique flavors now than they were three years ago.2
1. Datassential, State of the Menu 2024, October 2024 2. Technomic, Soup & Salad Report, 2025
Find more culinary inspiration and operational support at campbellsfoodservice.com